Search engine positioning articles

[November 15]  is worth enough the effort?

Apparently many webmasters center all their efforts in positioning their Web site with x key word, so that finally, after as much effort, they arrive at that painful question, was worth the effort?.

The definition of the key word is so delicate that one of its components like a dead phrase (of, and for, by, etc..) can mark the difference between positioning themselves and obtaining traffic purified, and to position themselves and to obtain traffic of the competition. The tools that exist at the moment to define the words but looked for are not the sufficiently effective thing like defining the key word that the nature of the site will define, and the one that  valuable traffic of quality will take. The intuition, the foerign phrases and the same grammar, play an important role in this process. Benchmarking badly focused can give wrong perspective, where we tried to position itself better than the competition, with the same key word that they use, ignoring if they receive traffic of quality through those key words.

The best thing always is to make a serious study about the statistics, the number of results, the own grammar, synonymous, and coverall, not to think like webmaster to select the key word, to think like common and current user.

[October 31]  Only traffic from Google allowed

This it seems to be the main idea of thousands of Web sites, that have been designed and optimized in such a way that they specialize in obtaining traffic of Google solely. According to his webmasters, to the being the finder with greater number of navigators average, the traffic that this offers is but that sufficient to generate a market sustainable. But pitifully, this does not pass to be a "grosso" mistake, so, that if we retook one of the theories on the extinction of the dino's, these disappeared for be specialized, the same happens with this type of sites.

The idea of the specialization of a Web site can be but ample, until the own fact to design a site optimizing it to be assimilated by the major search engines, focusing it to that from all the traffic comes there, it is in certain way a perception error, the dependency to this traffic so purified generates constants deceptions by steep disappearances and re-positionings that stops many do not have any logical pattern of behavior, leaving the site outside the competition.

A clear example is the last updates, that put in hardships to those companies specialized in services of optimization of pages Web for the major search engines, where many of the sites that contracted their services disappeared completely of the searches by which as much time ago they were competing, leaving them this way again in the beginning.

They will be asked that I want to arrive this yet. Then in fact, which I look for is a generalized awareness, where the main approach must become towards the global optimization of a Web site. Links, keywords, the PR, the density, etc, are valuable concepts, but that if is not supported by other external concepts of obtaining of traffic, the idea of the optimization can get to become a time pump, that probably would explode in our hands right at the moment which we finished releasing the budget of investment for the following period.